Fit for Royalty

Something for Everyone!

Life is all about choices; some straight forward while others difficult. There is just no avoiding them. Therefore providing a conducive environment is top priority. Since we spend about 30% of our time in bed, decisions relating to the look, comfort and feel of our beddings shouldn’t be like planning an impossible moon landing mission. Beauty should be as we desire, not just forced upon us.

One way to make sure that happens is to create a haven of comfort in our bedrooms with cozy and stylish bedding.

Our Story

To help people love how they live in moments that matter.

Beauty by desire is an inspiration given in 2019 but started becoming a reality in 2020. The aim is to give everyone an experience of royalty and comfort, not just while dreaming but actually whilst relaxing. We all may not have the blue blood of royals, but we can experience royalty in our bedroom and make it a place to look forward to go to at the end of a long day. A place where conflicts can be resolved even in the middle of the night and inspiration for that next big earth-shaking idea can come while laying comfy and wrapped up in our cozy beddings.

Did you know that on average, we spend a third of our lives in bed?
That’s solid eight hours of sleep every night. One way to achieve this is to create your own customized haven with cozy and stylish bedding.
Let your bed become the central focus in your bedroom and let us achieve this together.

Quality & Style

Products fit for royalty at a price an average Joe will afford. All our beddings don’t just have the sophisticated look and finish, they have the feel and durability to go with it. We have whatever style & quality you want and deserve,

Excellent Service

We pride ourselves on being knowledgeable about our products, professional about our approach to everything we do and friendly even if and when you disagree with us. You always remain at the centre of all we do.

Affordability Without Compromise

Price shouldn’t always come inbetween what we truly want and what we end up settling for hence our price guarantee that every experience will be worth every penny.